Fuel for Tomorrow Innovation Challenge 2023

Reshape the beverage landscape with your groundbreaking ideas. Be the change, taste the victory!

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Apply to Fuel for Tomorrow Innovation Challenge 2023

> Challenge open to US students <
18 and up to 25
Are you an inventive student with a thirst for innovation? Do you have the creativity and curiosity to redefine the beverages of tomorrow?

We're offering the most innovative minds a chance to meet with the Gatorade Team at their Marketing Headquarters in Chicago, IL. But that's not all, category winners will also receive a $300 Gift Card.

Embrace this unique chance to shape the future of the beverage industry with your groundbreaking ideas. It's time to shake up the way the world hydrates!

Don't let this opportunity pass you by. Stir things up and let your innovation flow!
 

Choose among 5 categories

G Girls

Beverages designed and detailed from a female identifying cohort perspective.
 
 
 
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G Active

Beverages for use in the active moment when your body and mind need the fuel to stay at the top of your game and keep pushing.
 
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G Social

Beverages for social settings - to stay fueled while enjoying a shared experience with others.
 
 
 
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G Life

Beverages to support a healthy lifestyle each and every day while being mindful of the planet we all share.
 
 
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G Unchartered

Beverages that fuel this generation in a way no other brand or product has done before!
 
 
 
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Your chance to win

Each member of the First team will win:
 
A trip to Chicago, Illinois to meet members of the Gatorade Leadership team
And a tour of the Gatorade Headquarters in Chicago

Top team from each category will win:
 
$300 Gift Card (1 per team member) to a national online ticket service
 

 

Challenge Steps

 
Application Phase
July 10th - October 15th
 
Selection Phase
October 16th - October 29th
 
Final event
More infos to come!